data analysis for e-commerce website

How to do better data analysis for e-commerce website

Data analysis is critical for any e-commerce business. As the shower faucet retail businesses like the keep evolving, data analysis is becoming more and more essential to determine what products are best sellers and where customers are going. Data analysis should be evaluated regularly to maintain a more accurate picture of your shoppers’ habits. Here are some ways How to do better data analysis for an e-commerce website:

data analysis for e-commerce website

Get the basics right.

The first step to data analysis in e-commerce is to set up a Google Analytics account. With this account, you’ll be able to see some of the basics of how your website is performing. The next step is to set up conversion tracking. With conversion tracking, you’ll be able to see which specific parts of your website are driving users to make purchases. Once you’ve set up these two things, it’s time for data collection. You’ll need to collect all of your sales information and then analyze it to find out what works best for your website and what doesn’t work so well for your website. You’re looking for key success factors that will help you improve your sales numbers and drive more people into making purchases from you.

Collect the correct data

Data analysis is only as good as the data you are analyzing. It’s essential to collect the correct types of data for your business.

For example, if you are a clothing retailer, you must know what clothes each customer purchases and their favorite color. If you don’t have this information, it’s impossible to do proper data analysis on your buyers.

It’s also essential to collect accurate data from each section of your website. For example, if people buy a lot of men’s shirts but not many women’s blouses, this could indicate that there may be an issue in how the website displays products by gender or other distinctions.

Gather insights from the data

One of the first things to do when assessing your data is gathered insights. You want to know what your numbers are saying and how this information can shape your business.

Once you’ve gathered all of the data, you should take a close look at which areas are working for you. Do certain products sell better than others? Is there an area that needs more attention? Once you have these answers, you can focus on pinpointing what’s going wrong or how to improve it.

Look for patterns in your data.

If you want to do better data analysis, you need to look for patterns in your data. Your product inventory is constantly changing, so you need to ensure the data reflects that. Maybe specific colors or sizes are selling better than others, or certain products are seasonal items. Whatever they may be, it’s essential to take a closer look at your data and find out what’s working and what’s not.

Focus on actionable insights

One of the best ways to do better data analysis is by focusing on actionable insights. The best insights are specific and provide a clear direction for your business. An example of actionable insight is when you notice customers are shifting their buying habits away from one color to another. This could be due to the time of year or color trends, so you know how to adjust your marketing strategy accordingly.

Communicate your findings to key stakeholders

The key stakeholders in your business should be informed of the findings from your data analysis. It is essential to keep them in the loop with what you find out and how it affects their job. For example, if you find that customers are not making purchases on your website, this could mean that there is a problem with your design or layout. This would then inform an appropriate decision-maker on revising aspects of the website.

Identify the right metrics to measure

The first step in better data analysis is identifying the right metrics to measure. The most important metric for an e-commerce business is conversion rate, which is the percentage of visitors who purchase something. Identifying other important metrics like average order value and cart abandonment rate can help you further pinpoint where your customers are coming from, how engaged they are with your website, and what they’re looking for when they visit.


Successful data analysis is a cornerstone of any successful business. And if you’re an e-commerce business, it becomes even more critical. The data you analyze can help you understand your customers better and make decisions to improve your bottom line.…

How To Create An Apple Watch Band Ecommerce Website With A Great User Experience

E-Commerce User experience is how customers feel they are treated when they shop their products from your site. Any e-commerce website looking to increase sales and clicks must create an environment where visitors and shoppers feel wanted and appreciated.

You can easily gauge your website’s user experience by putting yourself in the buyer’s shoes. Do you like how the website responds to you?

Having a responsive website where shoppers can navigate with ease will put you way ahead of the competition. Customers do not like to deal with slow and stuffed sites that need unending scrolling to locate a product.

So, you want to create an apple watch band e-commerce website with a great user experience? The tips below should get you started on creating the e-commerce website every shopper wants to visit.

User Experience

Shoppers’ Like Fast And Easy To Maneuver Through Websites

As you design your website, keep in mind the fact that your visitors could be using desktops or mobile phones. Some websites are quite easy to navigate with a computer but when you log on using a mobile device, the frustration is endless.

You stand to lose up to 15% of a customer’s satisfaction if your site delays in loading by a mere one second.

Most customers are known to abandon their searches on a website if the search is delayed by more than three seconds.

As you improve on speed, try to incorporate any new treads in the industry like voice searches. Some customers just don’t like typing everything they need; a website with the voice search feature can easily win their loyalty.

Research predicts that almost 45% of searches in the future will be done by voice.

Personalization Does Wonders

The modern consumer shops while on the go. Catching their attention in the first few seconds of their appearance on your website will be key.

One way to do this is by personalizing their shopping list and customizing it to include the items they are most likely to need. This way they do not need to scroll through piles of items to locate that which they need.

Showing them products you feel they need might entice them into impulse buying-unethical though.

You can base the suggestions on previous purchasing behavior and patterns. These suggestions will make the few minutes they spend on your website both productive and enjoyable.

Offer Buyers A Wish list Option

This is a feature that lets the user save a product on the website with the possibility of consideration at a later date. This creates the element of pressure-free shopping where customers feel they can save the items and buy them when they are ready.

Not all products that end up on the wish list will translate to sales but some will-every sale is a sale.

Aim To Build Trust Through Transparency

Ecommerce brand CXSBands has mastered this element perfectly. Online business is all about trust. If a buyer has reason to doubt your credibility, they will not want to shop from you. Trust is built in many ways but one, deceiving customers.

Ensure any information you release about a product or the shipping process is true and be ready to live up to your promises as far as the shipping information is concerned.

Customers prefer sellers who are transparent about their shipping time, what to expect upon delivery, and the return policy. When your promises are fulfilled in multiple transactions, you gain the buyers’ trust and in turn, get a return customer or even referrals.

Keep The CTA Sharp And Explicit

Don’t try to jargonize your CTA, make it as clear and concise as it can get. When we visit an E-commerce site and spot something we like, the next step is locating the “Add To Cart” or “Buy Now” click.

The longer a customer looks for the “Buy Now” option the more likely they are to lose interest in the purchase altogether.

The immediate buying option should also be responsive, delayed loading can bore customers.

Wrap Up

Creating an E-commerce website with great user experience is not hard, with the right skills and knowledge of course. The tips above have been tried and tested in the modern E-commerce space so their effectiveness is unquestionable-although business performance is subjective.

The most important aspect is keeping the customers’ interests before all others.…