A Guide to Building a Great UX Ecommerce Website

To differentiate themselves from the competition and still be relevant in this social media age, Apple Watch Band Brands have taken social media to market their products. Despite being faced with several criticisms, Apple Band Brand Ecommerce Websites such as proofwearable.com have successfully integrated social media marketing into their marketing strategies to the extent that they are being used as benchmarks for many companies with visions of achieving similar heights in revenue and recognition. One may ask, how have they achieved this?

Designing an online website for Apple Watch band brands is not all about building but creating an experience that converts passive shoppers into paying customers. Below is a guide to the elements used by Apple Band Brand Ecommerce Websites in creating an outstanding eCommerce website where customers successfully find their products with an in-person experience.

user experience

1. Through sharing and leveraging product reviews.

Providing your shoppers with reviews will play a crucial role in giving them more insight into the product; this is essential in elevating any concerns they may have and providing great eCommerce UX. This step is essential in making shoppers benefit from others’ opinions. For instance, Apple Watch Band Brand eCommerce sites simply give free trials to their customers in exchange for a review on the product they post online.

It is critical to ensure that your review provides customers with a quick view. This is essential in helping customers find the right products by eliminating unnecessary page loads. Typically display your product details in a modal window over the viewed page. Nevertheless, never show all the product details; simply provide a link to your page and ensure it has an Add To Cart button and Save To Wishlist. Adopt visual hierarchy.

2. Stick to known symbols.

Use icons and symbols that are easier to identify. Unfamiliar icons usually confuse shoppers. The best way of avoiding possible confusion is to provide labels for icons.

3. Avoid pop-up windows.

Pop-up windows are always destruction. Even though they contain valuable information, shoppers usually get irritated and dismiss them immediately. Instead of those pop-up windows, avail straightforward ads but ensure you cut out the flashy noise that strips your products to basic designs.

4. Avail special offers once in a while.

Shoppers, especially your frequent customers, always look for special discounts or the best deals specifically for them. Availing of exclusive offers makes them feel special, thus making those offers visible. Always avail them even if the price difference isn’t that much; the thought of saving some coins creates an upper hand for customers.

5. Deployment of persuasive designs.

The scarcity principle dictates that humans place a higher value on scarce objects than those that are abundant. Therefore you should create a sense of urgency by displaying a scarcity of your product; for instance, show a small range of left products or portray an out of stock for your item. This will motivate your potential customers to take a prompt action.

6. Ensuring your product is readily researchable.

It’s critical to note that if your shoppers can’t find your product, they can’t buy it; therefore, it is essential to build a research function that helps them find your products. Some of the ways of making your product search available are through:

i. Make them omnipresent by placing your search box on every page and in familiar locations; for instance, ensure that they are on the top right and center pages of the menu.

ii. Support all types of questions such as product names, categories, and your product characteristics.

iii. Allow sorting and altering for your website based on search results and lowest to highest pricing.

Author: Gregory POUY

Gregory is inquisitive by nature, sometimes for the best and other times not so much. But regardless of the outcome, he’s always willing to share his experiences and perspective, particularly the idea that it is the people who are dictating the direction of technology not the other way around. His marketing blog, Le Blog de Greg, has received quite a fan base in France. Follow this passionate, people-person as he continues to explore his curiosity.

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