Carry Out Social Marketing on Shower Faucet Website

How to Better Carry Out Social Marketing on Shower Faucet Website

A shower faucet is among the basic packages for showering, mostly containing a valve trim and a showerhead. The type of faucet you have in your bathroom is a great determinant of the quality of comfort you get and how the overall experience runs out for you. Good knowledge of the types of faucets is vital in the long run, for it helps you make the right choice in installations and repairs. Shower faucets can be grouped based on several subsets, including the configuration, the type of valve, the handle, and a lot more. Some of the common items on the market are shower-only faucets, tub fillers, a combination of tub and shower faucets, a showerhead, a body sprayer, a handheld shower, and a shower system.

Their importance is what makes shower faucets to be good bathroom retail goods. For better sales, one must grasp eCommerce via digital marketing strategies, as has been successfully doing. To make more sales of shower faucets on the social and digital market, some of the techniques you need to implement, besides free and fast delivery and moneyback guarantees:

Carry Out Social Marketing on Shower Faucet Website

Knowing selling propositions unique to you

The lack of a unique brand on your shower faucets can cause you to miss out on getting your ideal customers looking to get that item that speaks to their tastes and preferences. A conversation with your sales team and reading through your buyers’ reviews will provide valuable information to you, which will help you in publishing your shower faucets on social media and creating digital sales promotions.

Know the keywords that your prospective buyers use

The categories of your products that sell best will provide you with information that will help you hunt down specific product adjectives and features of your faucets and your designer propositions. This will help you to generate relevant keywords to attract the right audience. You can also perform keyword research to know which keywords related to your products are most popular.

Incorporate the language used by your buyers in your content

Putting a priority on your on-site search engine optimization is vital because the digital marketing channel is where most people are looking to make purchases now. Therefore, you should add your buyers’ language on a page-by-page basis on the title tags, headings, meta descriptions, blog copy, product page copy, and category page copy.

Shape up your Google Shopping campaign

Most buyers use search engines to get the shower faucets of their dream daily, which requires you to shape your Google Shopping campaign. These provide your potential buyers with your product’s picture, the brand, and prices.

Look for audiences on Pinterest, Instagram, and Facebook by matching them to your favorite customers.

Specialists have recorded 4,300% returns on investment on social media advertising. This strategy, however, requires that you have a huge customer mass to get Instagram and Facebook, and Pinterest Promoted Pins. This will need continuous updates, innovative features, and campaigns to guide future customers to relevant categories and product pages.…


Peering into the soul of the virtual self

In April of this year I pre-ordered a Pebble, a new smartwatch that became a Kickstarter darling when it raised a kajillion dollars virtually overnight. Other than bragging rights, I want a Pebble because it will allow me to seamlessly track and record the average distance and speed of my bike rides to and from work.

But since my watch won’t arrive until September, I have some time to mull over the implications of self-tracking that Nora Young raises in her new book The Virtual Self: How Our Digital Lives Are Altering the World Around Us. Young explains how the combination of social media and geolocative smartphones now allow us to create elaborate shadow selves comprised entirely of data. Never before have we been able to share our daily activities with the world and also have them link back to our physical locations. The result is “a Data Map, a digital version of our earthly selves.”

The explosion of self-generated personal data has happened so quickly that we have yet to fully understand its implications. Through a combination of research, participatory journalism and in-depth interviews, Young considers the unintended consequences of our ability to post photos of everything we eat to Instagram and track our spending habits via

Young is not interested in scolding her readers, however. As she notes, “It’s easy to sit in judgment about self-monitoring, if you don’t do it. There is, however, something deeply human about the urge to document our lives, to look back at a pattern of our behaviour and make sense of it, to use it to construct the narrative of our lives.”

We are now able to crunch a variety of personal data and compare it against the Data Maps of others, using tools previously available only to major corporations. As Young notes, “The ability to reassemble information in new ways makes personal metrics much more powerful, allowing us to understand the meaning of our behaviour in a new way.” We have become test subjects in laboratories of our own design.

The problem, as Young points out, is that a Data Map cannot be used as a substitute for careful introspection. We can easily track calorie counts and bike routes, but even the most sophisticated pie chart or infographic built from our personal data will never be able to reveal our emotional or spiritual selves. Or, as Patrick McGoohan famously put in the 1960s show The Prisoner, “I am not a number. I am a free man.”

Young also identifies a major paradox: our digital obsession reduces our physical presence in the world, and to compensate for this disembodiment, we’re using the very same technology to try and reaffirm our identity. “Today’s urge to document the self is an attempt not just to assert the self but also to ground the self, to tether it, to re-embody it, to give it heft and substance.”

During a recent talk at Third Tuesday Toronto, Young used the invention of the telephone as a reminder that although technology might nudge us toward certain behaviours, it does not solely determine our actions. Many aspects of the telephone, including what to say when answering it (Alexander Graham Bell suggested “Ahoy”) were negotiated over time. The fancy term for this process is social constructivism, and Young argues in The Virtual Self that “we have the power to shape the character of our technologies.”

As our Data Maps grow in scope and importance, Young suggests that data portability will become a mainstream concern, and we might need to start treating personal data as a form of intellectual property. As Young notes, “The streams of data we’re creating are worth something. We want to access the data for our own purposes, but it’s also potentially useful to governments and to researchers interested in creating smarter policies and more responsive cities.”

In short, by the time my Pebble arrives, I will need to determine not only what I might want to measure, but why I want to track it in the first place.…

What should we watch? Part I: Before the TV

The connected world is changing the way we live. In order to offer our clients accurate insights into what’s next, it’s crucial that we understand consumer needs and behaviours, and how they are impacted by digital technology.

Recently at the Nurun Lab, we’ve been studying TV and movie viewing rituals. Never before have we lived in a world with such a complex and diverse media landscape. We have so many more options in every regard – the content, the location, the platform, the time and with whom. Inevitably the obvious question arises: how does a viewer select media content to watch?

To clear up the mess we decided to take a look back at history – which always seems simpler – to compile three comparable consumer journey maps. Our first map delineates the main influences that led people to watch a movie, like Gone with the Wind (1939), in the 1930s.

Over the next week we will post the two subsequent journey maps to present the explosion of the influence of TV in the 1970s and the proliferation of the Internet in the 2010s.…

social media

The return of word of mouth

What if we were to stop thinking about social media in terms of likes, followers, pins, re-blogs and ROI $ and instead thought of it as a storytelling tool or a customer service platform?

Thinking of social platforms as a meeting place for like-minded individuals (‘fans’) to discuss their common interests (‘the brand’) enables companies to not only enhance their commitment to each individual customer, but also to inadvertently facilitate the storytelling process. Giving people a place to share their stories not only generates rich brand-inspired conversations, but plays off one of the greatest marketing techniques of all time: word of mouth.

In the age of social media, consumers are the true brand owners; what they have to say about a brand will ultimately shape its reputation both on and offline. A positive review on Amazon or Yelp can be much more influential in determining a brand’s success than any PR or ad campaign. By leveraging their online communities, companies can use this grassroots marketing movement to their advantage.

One company that’s getting this right is Steam Whistle Brewery. I recently had the opportunity to speak with their community manager, Marina Arnaout, about the company’s consumer-centric approach to social media.

Much like their do-one-thing-really-well approach to beer making, using social channels to connect with consumers is a natural extension of the Steam Whistle brand. “For us, social media is about engaging in transparent, two-way conversations with Steam Whistle drinkers. It’s never been about finding a way to put a numerical value on a consumer,” said Marina. “At the core, social media is really about customer service. It’s real-time, it’s constantly on, and it’s definitely the future of our industry,” she added.

This fan-centric approach – focusing on fan engagement levels instead of ROI $ – has helped Steam Whistle cultivate a passionate community of brand ambassadors both on and offline. Want proof? Check out Trip Advisor, where fans of the brewery have ranked it as one of the top ten tourist attractions in Ontario.…


If you don’t understand people, you won’t understand anything about marketing

Following my meeting with Stéphane Hugon, a researcher at the Centre d’étude sur l’actuel et le Quontidien (CEAQ) and lecturer at the University of Paris V, I believe that we must look to social sciences (anthropology or sociology) for an in-depth understanding of marketing and communication.

The speech given by anthropologist Simon Sinek at the 99% Conference 2011 explained a lot and served to remind the audience of some misunderstood, or too quickly forgotten, truths.

We have a tendency to separate the way we interact in our lives with the way we look at business. And yet, as far as I know, business happens between humans. So, when debating this, I like to pull examples from daily life to explain my point.


And just like the video’s title says, if you don’t understand people, you certainly won’t understand the first thing about business.

The facts are clear.

As such, Sinek explains the difference between being reliable (doing what we said we were going to do) and trust by bringing us back to what unites us.

Trust is not (of course) connected to reliability; to prove it, he takes a simple example that applies to everyone.

When you meet someone from your country on the other side of the world, chances are you will immediately connect with and trust this person, even though you don’t know him. If he says to try a restaurant, you’ll try it.

Of course, if some random person stops you on the street at home just to recommend a restaurant, chances are you’re going to question his reliability and simply dismiss his suggestion.

All of this is simply linked to a system of common values and beliefs in a potentially strange – or at the very least, different – location.

He continues with another example:

If a friend drops by to ask how he should speak or dress so that you’ll like him more, you’ll most likely reply (after rolling your eyes or looking at him like he’s gone crazy): “Just be yourself!”

However, the majority of companies study all of these elements and forget that what they believe in ultimately determines what they are. They even go to the extent of asking people how they could be more authentic… it makes you wonder, doesn’t it?

Say what you think people want to hear doesn’t work because in the end, it’s neither consistent nor authentic.

Brands like Harley Davidson and Apple succeed because they have the strength to state what they believe and everyone consequently understands. When you see someone with a Mac or Harley Davidson tattoo it indicates that they share the brand’s values.

Do you agree that to understand business you need to understand people?…


iCloud to be the corner stone for Apple’s post-PC era

Since becoming mainstream, personal computers have been at the centre of consumers’ digital lives. Concretely, this meant that files, photos, music and videos were stored on personal computers and gathered from other devices. This was a good paradigm because each external device had one main purpose: mp3 players for music, cameras for taking photos etc. More importantly, these devices either created content or served to consume it, never both. The computer was the only logical place for getting and pushing files between devices.

But then something changed. Smartphones and tablets came along. Users started to consume, create and even edit multiple types of content on their mobile devices. Not only did this slow down synchronization, it rendered it very difficult. Nothing was every truly ubiquitous. Users weren’t able to start editing a document on one device and continue on another without having to think about transferring the document.

A few weeks ago, Apple unveiled iCloud to modernize synching on their devices. From now on, the PC has been demoted to just a device with the cloud replacing it as the digital hub.

What makes this solution very unique, and even groundbreaking, is the way it’s integrated with the users’ applications. As explained by Steve Jobs during his address, the hardest part of learning how to use a computer is the file system. On iOS devices, apps have always managed their own files and presented them in a way that made sense for the user. The problem was that, if users had to manage their own syncing, they had to manage their files at some point anyway. Luckily for users, Apple’s new cloud solution does it all automatically.

So iCloud is undoubtedly an improvement for Apple users, but will people be willing to trust the cloud with all of their content? Will they take the risk of being imprisoned in Apple’s ecosystem? Is Apple’s answer that “it just works” enough to convince users?

What is clear is that Apple has laid the last piece of the foundation needed to fully embrace the upcoming post-PC era.…