data analysis for e-commerce website

How to do better data analysis for e-commerce website

Data analysis is critical for any e-commerce business. As the shower faucet retail businesses like the keep evolving, data analysis is becoming more and more essential to determine what products are best sellers and where customers are going. Data analysis should be evaluated regularly to maintain a more accurate picture of your shoppers’ habits. Here are some ways How to do better data analysis for an e-commerce website:

data analysis for e-commerce website

Get the basics right.

The first step to data analysis in e-commerce is to set up a Google Analytics account. With this account, you’ll be able to see some of the basics of how your website is performing. The next step is to set up conversion tracking. With conversion tracking, you’ll be able to see which specific parts of your website are driving users to make purchases. Once you’ve set up these two things, it’s time for data collection. You’ll need to collect all of your sales information and then analyze it to find out what works best for your website and what doesn’t work so well for your website. You’re looking for key success factors that will help you improve your sales numbers and drive more people into making purchases from you.

Collect the correct data

Data analysis is only as good as the data you are analyzing. It’s essential to collect the correct types of data for your business.

For example, if you are a clothing retailer, you must know what clothes each customer purchases and their favorite color. If you don’t have this information, it’s impossible to do proper data analysis on your buyers.

It’s also essential to collect accurate data from each section of your website. For example, if people buy a lot of men’s shirts but not many women’s blouses, this could indicate that there may be an issue in how the website displays products by gender or other distinctions.

Gather insights from the data

One of the first things to do when assessing your data is gathered insights. You want to know what your numbers are saying and how this information can shape your business.

Once you’ve gathered all of the data, you should take a close look at which areas are working for you. Do certain products sell better than others? Is there an area that needs more attention? Once you have these answers, you can focus on pinpointing what’s going wrong or how to improve it.

Look for patterns in your data.

If you want to do better data analysis, you need to look for patterns in your data. Your product inventory is constantly changing, so you need to ensure the data reflects that. Maybe specific colors or sizes are selling better than others, or certain products are seasonal items. Whatever they may be, it’s essential to take a closer look at your data and find out what’s working and what’s not.

Focus on actionable insights

One of the best ways to do better data analysis is by focusing on actionable insights. The best insights are specific and provide a clear direction for your business. An example of actionable insight is when you notice customers are shifting their buying habits away from one color to another. This could be due to the time of year or color trends, so you know how to adjust your marketing strategy accordingly.

Communicate your findings to key stakeholders

The key stakeholders in your business should be informed of the findings from your data analysis. It is essential to keep them in the loop with what you find out and how it affects their job. For example, if you find that customers are not making purchases on your website, this could mean that there is a problem with your design or layout. This would then inform an appropriate decision-maker on revising aspects of the website.

Identify the right metrics to measure

The first step in better data analysis is identifying the right metrics to measure. The most important metric for an e-commerce business is conversion rate, which is the percentage of visitors who purchase something. Identifying other important metrics like average order value and cart abandonment rate can help you further pinpoint where your customers are coming from, how engaged they are with your website, and what they’re looking for when they visit.


Successful data analysis is a cornerstone of any successful business. And if you’re an e-commerce business, it becomes even more critical. The data you analyze can help you understand your customers better and make decisions to improve your bottom line.…